Hey everyone! meet our company's founder, Iria, AKA, me who so happens to be the company designer, copywriter, social media manager, accountant, and the one who's in all the pics!
Ever since I was a little girl, owning a clothing company has been a dream of mine. I didn’t believe that this was possible for me because I’ve had my doubts and heard the “no’s” of others. Instead of letting that defeat me, I decided to let that shift my creativity into gear and drive me here, to Niche.
Designing is my way of expressing myself and each piece ever created is made with passion. The sketching, designing, picking out colors and materials, brings me an overwhelming feeling that I am doing what I was meant to do.
Growing up I felt like the outcast but through the creation of Niche, I’ve learned to embrace it. I created this brand for people who experienced what I did growing up. In any of my pieces, I want my customers to feel unique, beautiful, and as if they can conquer the world. Just as I feel when I create each distinct design. Niche will always be my “Yes!” because I keep Philippians 4:13 in my heart and in my front pocket.
“To help all of my girls exude confidence and feel seen amongst others while wearing NICHE.”
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