About Us

Hi, it’s me, the girl behind all of this! The founder, the one in all of the pictures. Ever since I was a little girl, owning a clothing company has been a dream of mine. I didn’t believe that this was possible for me because I’ve had my doubts and heard the “no’s” of others. Instead of letting that defeat me, I decided to let that shift my creativity into gear and drive me here, to Niche. 

Designing jeans is my way of expressing myself and each pair is made with passion. The sketching, designing, picking out colors and materials, brings me an overwhelming feeling that I am doing what I was meant to do.

Growing up I felt like the outcast but through the creation of Niche, I’ve learned to embrace it. I created this brand for people who experienced what I did growing up. In a pair of my jeans, I want my customers to feel unique, beautiful, and as if they can conquer the world. Just as I feel when I create each distinct pair of jeans. Niche will always be my “Yes!” because I keep Philippians 4:13 in my heart and in my front pocket.